Homage to Car Design Process by Volkswagen

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Boutique creative agency Red Urban teamed up with production company 1stAveMachine and its Director Vinicius Costa, to develop a pioneering stereoscopic 3D production. Using the sketching stage of the Volkswagen Jetta redesign as inspiration, layers of paper represent different aspects of industrial design and engineering.

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Behind the scenes, layers of ingenuity in process were designed under the advisement of stereoscopic experts, 3DCG, to create the effect. The Volkswagen Paper spot begins airing today on broadcast, and can be seen in 3D cinemas beginning November 5th. Awesome!

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