Sinister Beauty – Beneath Audi’s RS4

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This isn’t new, but and related TV ads as part of the Audi RS4 campaign is intriguing. In a mini comic book entitled ‘Beneath’ created by comic illustrator Frazer Irving, the Audi RS4 is portrayed as a competitor-consuming menacing spider.

Goodtechnology, spearheaded by lead creative developer Ben Lunt, persuaded Audi to let them create a full-blown animated short. Thanks to Goodtechnology’s vision and Audi’s forward-thinking, the little animated short became a formidable extension of the RS4 viral campaign.

15,000 views in the first month can’t be at all bad (and this was in February, mind you)

Catch ‘Beneath’ here. Also downloadable for future viewing.

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