Coming soon: Sony Xperia™ P, Xperia™ U and Xperia™ sola

Kuala Lumpur, Malaysia: Following the local release of the Xperia™ S in March, Sony Mobile Communications today announced that the Xperia™ P, Xperia™ U and Xperia™ sola will soon be available for sale in the country.

Xperia™ P – In stores starting 23 May 2012   

With a full aluminium unibody design, Xperia™ P debuts Reality Display with WhiteMagic™technology from Sony for the first time on a smartphone. Sony’s WhiteMagic™ technology delivers the brightest viewing experience; whether at the beach or on the ski slopes.

Key features for Xperia™ P:

• 4” ultra bright Reality Display with Sony’s WhiteMagic™ technology
• 1 GHz dual-core processor for super fast performance with 16GB flash storage
• 8MP camera with unique fast capture, HD recording and Sony technology to capture 2D and 3D panoramic images
• Easy HDMI and DLNA® via the WiFi® network connectivity to share content on any screen
• NFC (Near Field Communications) enabled to access a growing range of NFC applications and services , including Xperia™ SmartTags
• Available in a choice of silver, black and red, all with an aluminium unibody
• RRP: RM1,499; comes bundled for a limited time with accessories worth RM379 which include a Smart Headset, car charger with Micro USB cable and 2 pieces (Black and Red) of Xperia™ SmartTags.

Xperia™ U – In stores starting 15 May 2012

With xLOUD™ and Sony 3D surround sound audio technology integrated into the music player, Xperia™ U offers consumers  a crisp and loud sound experience as well as the capability to stream music from their Xperia™ U to wireless speakers with a touch using DLNA®. Xperia™ U can also be personalised with exchangeable caps and themes to reflect consumers’ personality and mood.

Key features for Xperia™ U:

• 3.5” Reality Display powered by Mobile BRAVIA® Engine
• 1 GHz dual-core processor for super fast performance
• 5MP camera with unique fast capture, HD video recording and Sony’s Exmor R™ for mobile.
• Crisp and loud listening with xLOUD™and 3D surround sound audio technology
• Available in black with pink exchangeable cap; black with white exchangeable cap; and white with yellow exchangeable cap.
• RRP: RM899; includes a car charger with Micro USB cable worth RM59 while stocks last.

Just like the flagship Xperia™ S, the Xperia™ P and Xperia™ U features an iconic design including the “transparent element” encircling the base of the phone which illuminates when receiving calls, texts and notifications. For Xperia™ U, the transparent element also illuminates to match the colour of photos viewed in the gallery or the album art of music tracks being played. All three models form the Xperia™ NXT series, the next generation smartphones from Sony.

Xperia™ sola – In stores starting 15 May 2012   

(Note: Xperia™ sola is a standalone model and is not part of the Xperia™ NXT series)

Features Sony’s unique, exclusive technology called  floating touch™ which allows consumers to navigate the web by hovering their finger above the screen so it acts like a moving curser, without actually having to touch the screen.  Once the desired link is found it can be highlighted and a simple tap will load the page. 

Sony’s floating touch™ will evolve with new user functionality and applications through software updates and engagement with developers.

Key features for Xperia™ sola:

• Sony floating touch™ navigation for an easy web browsing experience
• NFC (Near Field Communications) enabled to access a growing range of NFC applications and services , including Xperia™ SmartTags
• 3.7” Reality Display with Mobile BRAVIA® Engine gives razor sharp clarity
• Powered by a 1GHz Dual Core Processor for super fast browsing
• xLOUD™ and 3D surround sound audio technology for crisp and loud listening
• Available in a choice of black, red and white
• RRP: RM999; comes bundled for a limited time with accessories worth RM134 which include a car charger with Micro USB cable and 2 additional pieces  (Blue and White) of Xperia™ SmartTags. 

All models are launched on the latest Android Gingerbread platform and will soon be  upgraded  to Android platform 4.0 (Ice Cream Sandwich) during the second quarter of 2012.

Style and Power with the Samsung GALAXY S Advance

Samsung introduces Malaysia to the latest Android-powered GALAXY portfolio with sleek curved design and Dual-Core performance

Kuala Lumpur, 16 April 2012 – Samsung Malaysia Electronics, a leading global mobile phone provider today announced the availability of the Samsung GALAXY S Advance into the Malaysian market. Designed for those who define themselves by the phone they carry, the mid-range Android™ smartphone strikes a balance of style, power and performance.

Users will now be able to enjoy an even more intense experience with the Samsung GALAXY S Advance’s curved glass design, which enhances handling of the phone to fit user’s facial form easily and naturally.

With the 4.0” Super AMOLED display, users will enjoy stunning visuals, which they have come to expect of Samsung GALAXY smartphones, offering unparalleled color reproduction and ensuring that photos and videos captured with the device’s 5MP camera with flash can be enjoyed with vivid clarity.

Speaking on the introduction of the new device, Mr. Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics Sdn Bhd said, “The Samsung GALAXY S Advance adds to the successful track record of the Samsung GALAXY smartphone range with a phone that combines power and style with all the versatility of Samsung’s Hub services while demonstrating Samsung’s continued commitment to innovation.”

Powered by a Dual-Core 1.0 GHz processor and HSPA 14.4 Mbps connectivity, the Samsung GALAXY S Advance has been built with power and connectivity in mind, delivering great versatility and a highly responsive user interface for easy multitasking. Application start-ups are faster with virtually no lag time, and the user experience is boosted with smoother screen transitions, faster image processing, and enhanced Web download and browsing performance.

Running on Android™ 2.3 Gingerbread and featuring Samsung’s TouchWiz user interface, the Samsung GALAXY S Advance enables users to stay connected through the Samsung Hubs and ChatON services. Users can also immerse in a vast variety of games with the hugely popular Game Hub, which offers access to thousands of catalogued games supplemented by gamer news feeds and news.

Samsung’s cross platform communication service, ChatON connects all phone users into a single community using phone numbers instead of usernames and passwords, provides an easy instant messaging, group chatting and sharing of content in multiple formats—images, video, voice, contacts, calendar—to make messaging simpler and more intuitive than ever.

The Samsung GALAXY S Advance also features Find My Mobile, a unique lost-phone management system that ensures secure phone data encryption in case of phone loss, and that enables users to trace their lost phone directly via the Web or even delete the device’s data remotely.

The Samsung GALAXY S Advance retails at RM 1,299 and is available from early May onwards at all Samsung retail outlets and authorized dealers.

For more information on the new Samsung GALAXY S Advance, please visit www.samsung.com/my or visit Samsung U-nivez Facebook page at https://www.facebook.com/samsungmalaysia.

MAXIS LAUNCHES MALAYSIA’S FIRST INTEGRATED EBOOK SERVICE 

• Maxis is first in Malaysia to launch an integrated digital book service across devices
• Maxis ebooks enables quick and real time access of an extensive digital library of titles 
• Customers can browse, purchase and read local and international books via the free Maxis app, anytime and anywhere
• Maxis ebooks leads the way in providing a wide variety of content for Malaysians that will enhance their smart device experience  

MEDIA RELEASE

For immediate release

Kuala Lumpur, 12 April 2012 

Malaysia’s leading integrated communications service provider, Maxis Berhad (“Maxis”), today launched Maxis ebooks, Malaysia’s first integrated digital book service which can be used across devices. With the service, Maxis customers will have access to a selection of over 300,000 international and local ebooks from over 40 categories. Maxis ebooks features a user-friendly interface and runs on a cloud-based digital bookstore, where customers can download books for free onto their iPads or Android tablets, anytime and anywhere they want. For the future, Maxis is working closely with the relevant authorities and bodies to extend the current available ebook selection by offering digital versions of school books for children. 

T. Kugan, Maxis’ Vice President and Head of Product, Device, Innovation & Roaming, said, “Maxis has recognised the shift towards digital content and with the launch of Maxis ebooks, we are looking at providing Malaysian readers with the hassle-free experience of browsing, purchasing and reading their favourite local and international books on their tablets or PCs. This will also provide local publishers, authors and educational institutions with a formidable platform that makes it possible for them to reach a larger audience.”

Maxis ebooks is available on devices using Apple and Android operating systems, such as iPads and Samsung Galaxy tabs, where users can sync their ebooks with up to six of their devices. The service also allows consumers to build their personal library of favourite titles and includes features like a dictionary, tagging and a notes function. The titles available include books that range from best-sellers and novels to lifestyle and self-help categories.

Prices for the digital books downloaded through Maxis ebooks range from RM8 to RM99 each in local languages including English, BM and Chinese, as well as international languages. There are also 45 free titles which are available to customers. Purchases will be reflected in customers’ Maxis bills or deducted from their Hotlink accounts. 

As an added incentive, customers can download a free ebook from a selection of titles without incurring data charges until 31 May for those who download the books over Maxis’ 3G network.

As part of this service, Maxis is also looking to nurture the growth of local books and content by partnering with local publishers, authors and educational institutions to grow the amount of local content in its digital library. Todate, Maxis has already partnered with Cempaka Schools to eventually distribute learning content comprising publications and reference materials by its teachers through Maxis ebooks, enabling students to digitally access such content. Cempaka Schools is the first school with which Maxis is collaborating on this service, with plans to work with more schools in the future.

For more information on Maxis ebooks, please visit www.ebuuk.com.my or download the app for free from Google Play and Apple’s App Store.

For Immediate Release

GETTING ONE WITH ‘U’   

Telco pairs the HTC One X & One V with the best postpaid deal in town

Kuala Lumpur, 4 April 2012 – U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative telco welcomes the latest additions to its ‘device family’, the newly launched HTC One X & One V and has combined them with its unique postpaid plans offering the best value in town.

From as low as RM28, U Mobile subscribers can pair the Android 4.0 Ice Cream Sandwich sensations with a hybrid plan of voice, SMS and data services within a single package – eliminating the hassle of subscribing to two separate plans, which may lead to pricey monthly commitments. The plans, the best deal in the market, come with free calls and free SMS to all operators’ networks.   

Customers can opt for three different plans designed to cater to different usage patterns. U28, at only RM28 per month, is designed for first jobbers and young executives who are mindful of their spending as it comes with mobile internet of up to 1GB and 300 free SMS. Average data users and frequent callers can opt for the U58 plan that is priced at RM58 per month, which includes mobile internet up to 2GB and 300 minutes of free calls. The U88 plan, on the other hand, is designed for the ultimate mobile users on the go, offering mobile internet up to 3GB, 300 minutes of free calls and 300 free SMS. 

Adding to the anticipation of the arrival of HTC’s latest smartphone offerings, U Mobile initiated a ‘registration of interest’ on 26 March, allowing customers to pre-book the devices and be one of the first to own their desired smartphones. The pre-book initiative saw an overwhelming response from customers as U Mobile receives more than 500 registrations within three days. This exciting offering also attests to U Mobile’s promise to constantly offer the latest gadgets and devices in meeting customers’ needs.    

HTC One X, powered with Beats Audio for an authentic and immersive audio experience, is offered from as low as RM1,359 and provides customers the fastest camera in the world, promising superb picture and video quality. 

The HTC One V, on the other hand, also offers ultimate audio quality coupled with an amazing camera that allows users to capture best quality images in any lighting condition. Offered from as low as RM389 with U Mobile, customers can bring home their dream smartphones without burning a hole in their pockets. 

Both HTC One X and HTC One V are available at all U Mobile outlets nationwide starting 2 April. For more information on U Mobile’s exciting product and service offerings, log on to U Mobile’s website at www.u.com.my. 

Kuala Lumpur, 5 April 2012 – A train station covered with art generally conjures images of graffiti and murals, more often than not created by bare hands and paint. A centrally located train terminal is not a typical location to display artful pieces, illustrations, sketches and doodles created from a digital mobile device, but that is exactly what Samsung has done to Kuala Lumpur’s main LRT station located where the city had its beginnings.

The Masjid Jamek LRT station has been selected by the global digital media and convergence technologies leader as its first “art gallery” to display whimsical, fanciful and delightful digital art pieces created on its first hybrid smartphone, Samsung GALAXY Note.

More than 140 panels that make up 29 art pieces are on display on the station’s exterior and interior facades, meandering its corridors and escalators. Some 1.4 million

KL commuters and tourists are using the Ampang and Kelana Jaya lines monthly via Masjid Jamek LRT station and they will be able to view these pieces that demonstrate the power and versatility of the Samsung GALAXY Note.

Popularly referred to as “Gallery Note,” the art exhibit will be on display for 12 months. On hand to open Gallery Note were senior executives from Samsung, Syarikat Prasarana Negara Berhad, and Big Tree Outdoor.

A Celebration of Visual Expression

“Gallery Note at Masjid Jamek is a celebration of visual expression and our modest effort to add to the unique scenery of Kuala Lumpur. As a leader in digital media and digital convergence technologies, we are committed to innovating and producing devices that provide a rich user experience,” said Kwon Jae Hoon, Managing Director of Samsung Malaysia Electronics Sdn. Bhd.

“Samsung GALAXY Note is a smartphone that will delight both serious and casual smartphone users. It has the capability to deliver simple drawings or more complicated diagrams. We hope that this gallery of illustrations will inspire the artist in everyone to experience the power of Samsung GALAXY Note and create doodles of their own,” Kwon stated.

Much of the Gallery Note exhibits are reflective of the environment in which they are placed, enabling commuters to interact with the artwork and its setting. The huge ‘Kinabalu Climb Challenge,’ is located on the longest stairs at the station, measuring more than 10 meters in length. The art piece likens the climb upstairs to trekking up Mount Kinabalu.

Additionally, QR codes enhance the interactive experience. The QR code for the art piece named ‘Distance in Steps’ may link users to maps of the landmark through Google Maps, or a website about the landmark and its significance. Each art piece is connected to different links, ensuring commuters have something different to experience each time they pass their favourite art piece.

Underground Art at KLCC

Gallery Note is also set up at Kuala Lumpur City Centre Convex Tunnel, which connects the Suria KLCC shopping mall to the Convention Centre, Aquaria as well as the new pedestrian tunnel. The massive art piece, ‘Samsung GALAXY Vortex,’ envelopes the entire tunnel, featuring a vibrant stream of various marine life on the ceiling that congregates into a stream of everyday items, such as a guitar, a barbeque set, and a TV.

So realistic are the images that shoppers and commuters have been seen touching and further examining the illustrations to see if they are real.

The Samsung GALAXY Note – the Ultimate Do-in-One Smartphone

Launched in November 2011, the Samsung GALAXY Note has seen worldwide sales rise to five million units in six months. The device is known for its large, 5.3 HD Super AMOLED display and combines the portability of a smartphone with the expansive viewing experience, multi-tasking and content creation capabilities of a diverse set of multimedia devices.

For more information on the Samsung GALAXY Note, please visit www.samsung.com/my.