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Kung Fu

vernieman — Sat, 28 Aug 2010 14:50:51 +0000

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SPOTTED: Le Meridien KL Foursquare Special

vernieman — Wed, 18 Aug 2010 16:33:00 +0000

Foursquare joins other popular social networking tools like Facebook and Twitter as platforms for sharing, building relationships and engaging people in conversations across the world. For the uninitiated, Foursquare uses geo-location (that’s a popular buzzword these days) on mobile platforms to interact by way of exploration and ‘check-ins’.

Being relatively new, Foursquare can’t beat Facebook in terms of sheer number of users (4sq’s 100million+ versus FB’s 500million+). However, in Klang Valley alone, there are already over 3,000 active users with a total of 80,000 check-ins per day! That’s crazy!

It’s fantastic to see local businesses like Frontera Sol of Mexico and international hotel brand Le Meridien Kuala Lumpur jumping on the bandwagon and embracing Foursquare as a brand-building and customer loyalty tool via ‘Specials’. There’s no better way to encourage visibility and interactivity than by offering rewards for loyal customers!

VIDEO: Get the word out on #KLSpecial

VIDEO: Even Along’s use Foursquare!

There are 4 kinds of Specials*

Mayor Specials: unlocked only by the Mayor of your venue. Who’s the Mayor? It’s your single most loyal customer! (the user who has checked in the most in the last 60 days) (“Foursquare has deemed you the Mayor? Enjoy a free order of french fries!”)

Check-in Specials: unlocked when a user checks in to your venue a certain number of times. (“Foursquare says you’ve been here 10 times? That’s a free drink for you!”)

Frequency-based Specials: are unlocked every X check-ins. (“Foursquare users get 20% off any entree every 5th check-in!”)

Wildcard Specials: always unlocked, but your staff has to verify some extra conditions before awarding the Special. (“Show us your foursquare Swarm badge and get a free drink!”)

*sourced from Foursquare Businesses

What do you need to get started?

+ A Foursquare account

+ A shop or venue that you own/ are manging

+ An active internet connection and this video.

VIDEO: Specials: How do I do it?

Just in case you get stuck at any point, feel free to buzz the team at special@4sqkl.com.

For more info, visit KLSpecials and Foursquare Businesses

Happy checking in, Mayors!

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VRX Motion Rig

vernieman — Wed, 18 Aug 2010 05:06:48 +0000

Every boy racer’s dream

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Inception: How Did You Get Here, Right Now?

vernieman — Fri, 13 Aug 2010 03:53:03 +0000

*Dom Cobb makin fun of Freddie.

LOL.

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It’s so fluffy I’m gonna die!

vernieman — Mon, 02 Aug 2010 07:01:14 +0000

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Organic Pork

vernieman — Mon, 02 Aug 2010 07:00:11 +0000

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Chup! Cafe @ d7 Sentul East

vernieman — Sat, 24 Jul 2010 05:18:25 +0000

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We are mighty impressed with the architectural design of d7, a corporate office project by YTL. Interesting textures and lines. Our latest project – Chup! Cafe, developed with interior branding genius Designlogix, occupies 3 lots covering approx 3000sqft. Chup! is a Malaysian cafe concept, inspired by the Malay word of the same moniker which simply means “Time out”, or “Take a Break”. Branding work is already on the way. Be sure to check in on progress right here.

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Stalled

vernieman — Sun, 18 Jul 2010 10:34:45 +0000

Off Penang Road, Penang.

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It’s a Doggone Life

vernieman — Sun, 18 Jul 2010 10:33:00 +0000

Shot in Penang.

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The Journey

vernieman — Sun, 18 Jul 2010 10:31:53 +0000

Shot in Penang.

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