What better way to usher in the New Year of the Fire Rooster than with a scorching duo bearing the M badge? That’s exactly what BMW Group Malaysia is doing, in conjunction with its [email protected] campaign, currently ongoing at all its dealerships nationwide. Drum rolls to the new BMW 118i M Sport and BMW 330e M Sport.
M is the badge that strikes fear in other makes—fusing premium sexiness with ultimate performance. The result is expectedly, Sheer Driving Pleasure.
BMW says the 1 Series remains the only rear-wheel drive car in its segment, a car that’s sporty and dynamic, and true to BMW’s promise of Sheer Driving Pleasure. The BMW 330e on the other hand, is a new variant of the premium sports sedan it introduced recently at BMW Innovations Day.
The dynamic duo comes with M Aerodynamics, M Sport Suspension package as well as to-die-for 18-inch M light alloy wheels. On the front, they feature the signature BMW double kidney grille with chrome frame. Note that the grille slates are in high-gloss Black, adding that additional aggressive stance to the front valance.
You will not find subtlety here as M logos decorate the side panels, and the cars also feature the BMW Individual high-gloss Shadow Line.
The cars get LED headlights and fog lights, as well as Comfort Access systems as standard.
The BMW 330e M Sport enjoys the addition of a rear view camera function and electric glass roof.
Under the hood, the M Sport cars offer no advantages over their non-M badge cousins. The 3-cylinder 1.5L turbo-charged powerplant in the BMW 118i M Sport pushes 136bhp @ 4,400rpm with max torque of 220Nm @ 4,300rpm. This enables to hit a top speed of 210km/h, with 0-100km/h clocked at 8.7s. This while delivering a combined fuel consumption of 5.1L/100km.
Meanwhile, the BMW 330e M Sport pushes 181bhp @ 5,000-6,500rpm and 290Nm @ 1,350-4,250rpm from its 4-cylinder TwinPower Turbo 2.0L powerplant. This scorcher gets from 0-100km/h in just 6.1s, with a top speed of 225km/h. If you’ve noticed the ‘e’ moniker in its name, the sedan has a 87bhp/250Nm electric motor that boosts its output to 252bhp and 420Nm respectively. The electric motor provides a constant 100Nm that gives additional zip.
Both cars feature eight-speed auto boxes driving to the rear wheels.
As you move inside the cabin, one of the most distinguishable elements is the prominent Blue stripe, that runs through the dashboard.
Inch into the sports seats (that come with electric memory for the driver, btw) and rest your head on the BMW Individual Headliner in anthracite. Reach out the the M leather steering wheel with sport and multifunction buttons.
As a premium sports sedan, the BMW 330e M Sport doesn’t lack modern creature comforts and convenience. Have the car park itself while you quickly check on your email, with Park Assist.
By the way, both cars are equipped with Navigation System Professional, featuring a high-resolution 3D display on a 8.8-inch monitor.
BMW ConnectedDrive boasts Intelligent Emergency Call, Teleservices, Concierge Services and Remote Services. Intelligent Emergency Call uses the car’s network of sensors and GPS to call for help in an accident or emergency.
The BMW 118i M Sport offers the standard offering of Remote Services, while the BMW 330e M Sport gets the addition of eDrive Services. The feature lets you interact with the vehicle via the new BMW Connected App on your mobile device.
You’ll be able to control functionalities including lights, horn, as well as check on fuel level status of the vehicle. On the BMW 330e M Sport, you can active the car’s air-conditioning system remotely, or check on the current status of the battery.
Over this weekend (4-5 February) and the next (11-12 February), BMW Group Malaysia will be celebrating the Lunar New Year at all its authorized dealerships across the country. Plenty of festive activities for the family have been planned.
All dealerships are also running a ‘Test-Drive Lucky Draw’ program until Sunday, 12 February. Test drive any BMW model and get a chance to participate in a lucky draw. Stand to win up to MYR88,888 to purchase a new BMW vehicle.
A special collaboration with The Oriental Group of Restaurants also enables you to participate in the ‘Test-Drive Lucky Draw’ program, by simply dining at Oriental’s selected premium Chinese restaurants.
Pricing and availability
The new BMW 118i M Sport and BMW 330e M Sport come in Black Sapphire, Mineral Grey, Estoril Blue and Alpine White colour options.
The BMW 330e M Sport is available at all authorized BMW dealerships nationwide from today, while the BMW 118i M Sport will be available starting Monday, 13 February 2017.
Retail prices (OTR w/o insurance, inclusive of 5-Year Unlimited Mileage Warranty, Free Scheduled Service and BMW Tyre Warranty Programme):
- BMW 118i M Sport – MYR188,800.00
- BMW 330e M Sport – MYR258,800.00
For more information, visit www.bmw.com.my