Huawei has reported steady growth in its smartphone business, where it shipped a total of 27.4 million units for the first three months ending 30 September 2015. Stellar growth outside of its home market China has propelled it to #3 position in the global smartphone market. It also still leads in its home market, as of September 2015.
While industry-wide smartphone shipments for 2015 eased to just 9.3% year-on-year, Huawei hit a year-on-year increase of 63%.
Huawei dominates in China with a market share of 15.2%, where Y-O-Y unit shipments increased 81% (Source: GFK, Q3 2015). But it isn’t just doing well at home. Shipments in Europe and the Middle-East-and-Africa (EMEA) regions grew 98% and 70% respectively Y-O-Y.
Positioned to win
Mid-to-high end devices account for 33% of total smartphones shipped. Its flagship Mate 7, P7 and P8 devices hit 6.5-, 7.5- and 4-million units shipped respectively.
Anticipated to also do well is the newly announced Huawei Mate S, its most premium and expensive flagship to date. The new device has gradually been made available in over 48 countries globally including China, UK, Germany, France, Spain, to name a few.
Europe is seeing strong growth, specifically for its mid-to-high-end smartphones. In Spain, Huawei devices take 12.4% of the overall smartphone market, representing 45.7% of the country’s high-end 400-500euro device market.
It also enjoys success in Italy where it maintains 10.9% of the overall market, and 27.9% of the high-end market.
Huawei is among the top three smartphone players in Australia, Belgium, Italy, Portugal, Spain, Switzerland and New Zealand.
The China maker was recently included in Interbrand’s Top 100 Best Global Brand List for 2015, taking #88 spot.
Huawei’s rapid rise to the top in the smartphone race can be attributed to its commitment to product design, cutting edge technology and customer service. It has a target to ship 100 million units by the year’s end.
