Fujifilm has released the instax mini 70 – a new addition to its instax mini series of instant cameras that output credit card-sized prints instantly. The new colourful Instax Mini 70 now includes a ‘Selfie’ mode, that’s complemented by a built-in selfie mirror.
The new instant camera is sleeker, smaller and comes in three new colours – Canary Yellow, Island Blue and Moon White. Fujifilm believes the new selfie-centric camera will have broad appeal with young women, as well as men in their 20s and 30s.
In Fujifilm’s Instax product portfolio, the instax mini 70 sits between the entry-level instax mini 50 and the stylish instax mini 90.
The instax mini 70 features several shooting modes for you to enjoy photography in different situations and environments. ‘Selfie’ mode automatically adjusts brightness and shooting distance for the perfect shot, while you can manually check framing via the front mirror.
Catch video highlights of the launch:
There’s also a tripod mount feature in addition to a self-timer function that’s made for group shots. ‘Macro’ mode can be used to shoot objects as close as 30cm. ‘Landscape’ mode, on the other hand, is tailored for, you guessed it, landscape pictures.
Yoshitaka Nakamura, managing director of Fujifilm Malaysia said that while digital photography continues to be popular, there’s a recent resurgence in interest in analog photography.
Fujifilm revealed that sales of the Mini series cameras have been encouraging in Japan, East Asia, Europe and the US.
Cathryn Lee, actress and professional pianist, has been appointed Official Fujifilm Brand Ambassador.
Pricing and availability
The Fujifilm instax mini 70 retails at RM598 (inclusive of 6% GST) and will be available nationwide from 1 November 2015 at authorized Fujifilm dealers.
Fujifilm has opened the camera for pre-orders with a special deal that includes a twin pack mini film, acrylic photo frame, purse album and carrying case.
You can head over to fujifilm.my/mini70 for pre-orders. The pre-order period runs from 23-31 October 2015. Free gifts will be delivered to customers within 30 days.