Digi celebrated its 20th birthday in May, rewarding its prepaid customers with RM1 million in prizes through its Reload & Win contest. The epic giveaway involved giving away 800 tablets, 620 smartphones and two Ford Rangers.
Five loyal customers battled for the grand prizes of two Ford Rangers via a series of challenges. The challenges were flagged off by Christian Thrane, Digi’s chief marketing officer and Hammad Kabir, head of prepaid. Thrane said that the Reload & Win Contest was one of the ways the telco is using to show appreciation for customers’ loyalty.
Reload and win with Digi
In the simple contest, customers simply need to reload credit and, if chosen, answer a question to land themselves one of the prizes.
From its humble beginnings in 1995, the yellow telco currently serves 11.7 million customers and is one of the ‘Big Three’ among the Malaysian telcos.
Happy birthday!
