The Artist-Formerly-Known-As-Research-In-Motion is now officially BlackBerry Limited, as announced at the mobile phone maker’s annual and special shareholders meeting held on July 9, 2013.
The Canadian company first announced the adoption of the new name on January 30, 2013. The move consolidates the Company’s brand into a single cohesive global presence. The company has been trading as “BBRY” on the NASDAQ Stock Market and “BB” on the Toronto Stock Exchange since February 4 2013.
The official name change charts a new course for BlackBerry, as it churns out new products and services under the new integrated, branded organisation.
BlackBerry’s current US marketshare lies at 4.7%, putting it a distant third spot behind leaders Android (52.4%) and Apple (39.2%). Data is of May 2013 (Source: comScore MobiLens).
Encouraging sales of the flagship BlackBerry Z10 and Q10 smartphones have injected new hope in the phone maker, and the mid range Q5 device may give the volume sales it needs, especially in emerging markets where it still holds strong. BlackBerry expects to launch half a dozen new devices this year, including the rumoured new flagship 5-inch called the A10.
Source: BlackBerry Malaysia