RSS
Twitter
Facebook
1 November 2012 – U Mobile announced today that its customers across Peninsula Malaysia can now enjoy 3G coverage and high speed internet services. This is possible through the activiation of 3G Radio Access Networks (RAN) sharing with Maxis Berhad (Maxis).
The young telco entered into a partnership agreement with Maxis in October 2011, an agreement that will be for an initial period of 10 years. The network expansion through active 3G RAN sharing represents a major milestone for the local telecommunications industry and marks the first ever initiative in Asia. The move positions U Mobile amongst the top three 3G telcos in Malaysia.
U Mobile currently has its own-built 3G network infrastructure covering core cities in Peninsula Malaysia, including dense urban areas of Klang Valley, Negeri Sembilan, Penang, Perak and Johor.
Through 3G RAN sharing, U Mobile services expand to every state in Peninsula Malaysia covering Kangar, Alor Setar, Kota Bahru, Kuantan, Kuala Terengganu, and Melaka.
Where 3G services are still being deployed and unavailable, U Mobile customers can continue to ‘roam’ effortlessly on the 2G network which is available via U Mobile’s 2G domestic roaming partnership with Maxis which is currently serving 95% of the population.
U Mobile’s network services to East Malaysia is on schedule and is expected to be launched in early 2013.
U Mobile will continue to invest and expand its own-built 3G network infrastructure over time to improve coverage.
The 3G RAN share activation has accelerated U Mobile’s network expansion by 4-5 times and has effectively doubled its physical coverage area overnight.
The move is set to benefit U Mobile in terms of savings in operating (OpEx) and capital expenditure (CapEx). The savings are expected to translate to more innovative and affordable packages and services for its subscriber base of over 2 million.
In line with the milestone, U Mobile has launched a new advertising campaign entitled, “Connecting Lives”, supported with road shows which will run concurrently in Kuala Lumpur, Kedah, Kelantan, Pahang and Melaka.
U Mobile also announced a new variation to the telco’s popular Unlimited Mobile Internet (UMI) prepaid plan to complement its successful UMI 28 plan. Priced at only RM18 a month with free calls, free SMS and unlimited internet surfing, the new plan is targeted at students, teenagers and those living outside major cities.
For more information on how U Mobile is connecting lives, go to www.u.com.my
[spoiler title="Read official press release"]
U MOBILE SCALES NEW HEIGHTS WITH 3G NETWORK EXPANSION
Telco launches ‘Connecting Lives’ campaign in view of 3G network expansion across the Peninsula and into East Malaysia by early 2013
Kuala Lumpur, 1 November 2012 – U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative telco, is connecting the orange dots across Peninsula Malaysia, with the announcement that its customers can now enjoy 3G coverage and high speed internet services in every state. This is as a result of the activation of its 3G Radio Access Networks (RAN) sharing with Maxis Berhad (Maxis).
The 3G network expansion through this active 3G RAN sharing represents a major milestone for the local telecommunications industry and is the first such initiative in Asia. This not only reinforces U Mobile’s commitment to expanding its network coverage but positions U Mobile amongst the top three 3G telcos in Malaysia.
Currently, U Mobile has its own-built 3G network infrastructure in core cities within the central, northern and southern regions of Peninsular Malaysia covering the densely populated urban areas of the Klang Valley, Negeri Sembilan, Penang, Perak, and Johor. Through the 3G RAN sharing activation, U Mobile expands its 3G services to every state in Peninsula Malaysia, covering major cities and towns including Kangar, Alor Star, Kota Bahru, Kuantan, Kuala Terengganu, and Melaka. In addition, the provision of 3G network services to East Malaysia remains on schedule and will be launched in early 2013.
In selected areas where 3G services are still being deployed, U Mobile customers will continue to roam effortlessly on the 2G network which is available via U Mobile’s 2G domestic roaming partnership with Maxis which is currently serving 95% of the population.
Jaffa Sany Ariffin, Chief Executive Officer of U Mobile said, “We are very excited to be able to enhance our customers’ mobile experience through the expansion of our 3G footprint in Malaysia. As a customer-centric telco, we have constantly strived to provide great quality services at affordable rates, better network coverage and faster mobile internet speeds – addressing the demands and desires of our customers. Now U Mobile users can enjoy quality coverage and high speed internet services in many more areas throughout Peninsula Malaysia.”
On the expansion of U Mobile’s own-built infrastructure, Jaffa said that U Mobile will continue to invest and expand its own-built 3G network infrastructure over time to provide even better coverage to its customers.
The 3G RAN share activation has accelerated U Mobile’s network expansion by 4-5 times and has essentially doubled its physical coverage area overnight. U Mobile is also set to benefit in terms of considerable savings in operating expenditure (Opex) and capital expenditure (Capex) which are passed onto its customers in the form of more innovative and affordable packages and services.
In line with this intiative, U Mobile has also launched a new advertising campaign entitled, “Connecting Lives”. Jaffa Sany explained: “The core of the telecommunications business is connecting people and with our network expansion, U Mobile users can now better connect with their loved ones. We hope by making communication affordable via our variety of flexible plans, we can also be a catalyst in connecting lives.”
This definitely is a boon to U Mobile customers who will enjoy new and exciting packages which will include benefits such as free calls, free SMS and unlimited mobile internet access. U Mobile also announced the launch of a new variation to the telco’s popular Unlimited Mobile Internet (UMI) prepaid plan to celebrate its network expansion. Priced at only RM18 a month with free calls, free SMS and unlimited internet surfing, the new plan is targeted at students, teenagers and those living outside major cities.
On back of the 3G RAN share activation and the launch of its “Connecting Lives” campaign, U Mobile’s 14 outlets offered a special promotion to its customers to stand the chance to take home a Samsung GALAXY Nexus or Blackberry Curve 9360 for only RM3.
An early bird promotion was also held only at U Mobile’s flagship Berjaya Times Square outlet, where the first 15 customers who signed up for any of U Mobile’s postpaid plans, walked away with a free ZTE F116 phone and an exclusive 8GB Dragon thumb-drive. U Mobile also organised a lucky draw where new postpaid voice plan subscribers stood a chance to win a HTC Flyer Tablet. A new ZTE MF60 MiFi modem was also given away to one lucky new broadband plan subscriber.
The celebration didn’t stop there! U Mobile also had an auction at its flagship store to celebrate its network expansion. Two units of Huawei Ascent P1 and five Sony Xperia Tipo Dual devices were bid on by seven lucky participants. In true U Mobile style, the bidding started at the low price of just RM33.
U Mobile also kicked off its new campaign with road shows which ran concurrently in Kuala Lumpur, Kedah, Kelantan, Pahang and Melaka. Members of the public had the opportunity to check out U Mobile’s huge range of products including its value-packed pre-paid, postpaid and broadband plans and take part in on-site activities to win attractive prizes.
For more information on how U Mobile is connecting lives, go to www.u.com.my
[/spoiler]
vernieman
Latest posts by vernieman (see all)
- Microsoft Releases Office Mobile for iPhone, New Office is Best-Selling Office Edition Yet - June 19, 2013
- ASUS Malaysia Unleashes RoG G Series G750JX Gaming Notebook - June 18, 2013
- United Nations Launches Official WeChat Account - June 18, 2013
Pingback: Celcom and Puncak Semangat Eye 4G-LTE Tie-Up | vernonchan.com