Sony Mobile Previews Latest Xperia Smartphones in Southeast Asia

Sony Xperia family

At an exclusive media preview session in Singapore, Sony Mobile showcased six latest Xperia smartphones for the first time in Southeast Asia – Xperia ion, Xperia go, Xperia acro S, Xperia neo L, Xperia miro and the Xperia tipo. Held at the Art Palates, Singapore, over 30 members of the media from Malaysia, Singapore and Indonesia got the opportunity to go hands-on with the new Xperia range.

[quote]Matthew Lang, Corporate Vice President and Head of Southeast Asia and Oceania CU, Sony Mobile, said, “Following the success of the NXT series, Sony Mobile is proud to present the new range of Xperia™ smartphones that broadens our product offerings and strengthens our footprint in Southeast Asia markets. They also demonstrate our commitment to combining design, functionality and durability for diverse consumer needs and to empowering first time smartphone users with the chance to experience the magic of Sony technology.” [/quote]

While its easier to decipher the previous Xperia family which was the Xperia U, Xperia P, Xperia S and the Xperia sola, the new offerings blur the lines between premium, mid-range and entry level. It is clear that the diversity is driven by different wants and the increasingly demanding needs of the mobile customer today.

Xperia_ion_HSPA_Front

Xperia ion
On the upper shelf is the Xperia ion, the largest of the Xperia series with a stunning 4.6″ screen with two HD cameras. It features an incredibly fast 12MP camera which takes the camera from sleep to capture in a little over a second from a single key press. The Xperia ion is powered by a zippy 1.5Ghz dual-core processor, offer 16GB storage space and runs Google Android 4.0 Ice Cream Sandwich.

The Xperia ion which was first revealed for the US market at the International CES 2012 in January is to be made available in Indonesia, Malaysia and Singapore in Q3 2012.

Xperia go

Xperia go
The Xperia go is the epitome of durability and ruggedness without losing sex appeal.  The 3.5″ display is adequately bright and clear, thanks to the Reality Display by Mobile BRAVIA engine. It comes bundled with a fast 5MP camera and offers dust, scratch and water-resistance with a IP67 rating. Its powered by Android 2.3 Gingerbread, but fret not, will be upgradeable to Android 4.0 Ice Cream Sandwich later.

xperia-acro-S

Xperia acro S
The Xperia acro S oozes sex appeal and boasts a 4.3” HD Reality Display for razor sharp clarity, full HD video recording, HD video chat, and easy HDMI TV connectivity. It’s also NFC enabled and can easily open applications with one touch against an Xperia SmartTag. One my favourite phones previewed at the event, the Xperia acro S features a superfast 12MP camera, is PlayStation-certified, scratch, water and dust resistant. A fast 1.5Ghz dual-core processor with Android 4.0 Ice Cream Sandwich almost guarantees great performance out of the box. The Xperia acro S will be available in Malaysia, Indonesia and Singapore from Q3, 2012.

xperia-neo-l-black

Xperia neo L
The Xperia neo L builds on the sleek and stylish design of Xperia neo, incorporating the curved back and glossy finish. It sports a 4″ display, front facing camera with 5MP back HD camera and also incorporates Sony’s xLoud technology. Powered by a 1Ghz processor with Adreno 205 graphics processor and Android 4.0 Ice Cream Sandwich. The Xperia neo L which was first revealed for the Chinese market in March this year is slated to launch in early Q3 for Indonesia, Malaysia and Singapore.

xperia-miro-gallery

Xperia miro
The Xperia miro is a fun, slim and stylish offering with deep integration of Facebook plus Sony’s xLOUD audio technology for superior sound. The Xperia miro is available in a selection of colours. With a 3.5″ display, 5MP camera and powered by Android 4.0 Ice Cream Sandwich, the Xperia miro is great for those socially-inclined. Available in Q3 in Indonesia, Malaysia and Singapore.
Xperia-tipo-gallery
Xperia tipo and Xperia tipodual
The Xperia tipo offers a simple and easy-to-use smartphone experience, targeted at first-time smartphone buyers. With a 3.2″ display, 3.2MP camera, dedicated setup guide and powered by Android 4.0 Ice Cream Sandwich, the Xperia tipo is also available in dual-SIM version –  Xperia tipodual. Dual SIM version will be available in Singapore, Malaysia and Indonesia in Q3 2012 while single SIM version will be sold in Indonesia only.
Look out for the hands-on first impressions coming up!

 

[spoiler title="Show Official Press Release"]

Press Release

Sony Mobile showcases its latest Xperia™ smartphones in Southeast Asia 

  • Xperia™ ion comes with two HD cameras on a 4.6” screen, largest amongst the Xperia™ series
  • Xperia™ go and Xperia™ acro S are stylish water-resistant smartphones 
  • Xperia™ neo L is a follow-up to the Xperia neo V, featuring a superior viewing, browsing and gaming experience
  • Xperia™ miro offers deep Facebook integration and Sony’s xLOUD audio technology in a slim and stylish design
  • Xperia™ tipo comes in both single and dual SIM versions for consumers looking for value and functionality

20 June 2012, Singapore – Sony Mobile Communications (“Sony Mobile”) today showcased six latest Xperia™ smartphones for the first time in Southeast Asia –  Xperia™ ion, Xperia™ go, Xperia™ acro S, Xperia™ neo L, Xperia™ miro and the Xperia™ tipo.

Matthew Lang, Corporate Vice President and Head of Southeast Asia and Oceania CU, Sony Mobile, said, “Following the success of the NXT series, Sony Mobile is proud to present the new range of Xperia™ smartphones that broadens our product offerings and strengthens our footprint in Southeast Asia markets. They also demonstrate our commitment to combining design, functionality and durability for diverse consumer needs and to empowering first time smartphone users with the chance to experience the magic of Sony technology.” 

Xperia™ ion – Great entertainment experiences with a large display

Xperia™ ion from Sony has a stunning 4.6” HD display that provides a visually brilliant viewing experience with razor sharp clarity. For photo enthusiasts, Xperia™ ion features fast capture to take the impressive 12MP rear camera from sleep to snap in little over a second with a single key press. Photos can then be easily and wirelessly shared on any screen with just one touch using DLNA connectivity. Additionally, both rear- and front-facing cameras deliver HD recording capabilities.

The Xperia™ ion which was first revealed for the US market at the International CES 2012 in January is to be made available in Indonesia, Malaysia and Singapore in Q3 2012.

Key Features for Xperia™ ion: 

  • 4.6” HD Reality display with Mobile BRAVIA® Engine with HD resolution screen (1280 x 720), as well as rear (1080p) and front (720p) cameras for HD recording.
  • 1.5GHz dual core processor gives consumers super fast performance, which can be stored on the internal 16GB flash storage.
  • 12MP rear camera with Sony Exmor R™ for mobile with fast-capture to go from standby to first shot in less than two seconds.
  • HD sharing through DLNA, HDMI and BRAVIA Sync to quickly and easily stream content on other screens
  • Android platform 4.0 
  • Colours: 
  • Singapore: Available in black
  • Malaysia: Available in black and red
  • Indonesia: Available in black and red

Xperia™ go – the stylish Sony smartphone made for extra durability 

With Xperia™ go consumers can watch the latest movies and TV shows in razor sharp quality with super fast performance. Its sleek and stylish design means durable and water resistant smartphones no longer have to look bulky and ruggedized. 

Key features for Xperia™ go 

  • 3.5” Reality Display powered by Mobile BRAVIA Engine gives razor sharp clarity 
  • 5MP fast capture camera goes from sleep to snap in just over a second 
  • Scratch resistant mineral glass display with wet finger tracking 
  • Highest level of dust and water resistance in a smartphone – IP67 Rating
  • 1Ghz dual core processor gives consumers super fast performance 
  • Launching on Android 2.3 (Gingerbread), upgradeable to Android 4.0 (Ice Cream Sandwich)
  • Available from Q3, 2012 in Indonesia, Malaysia and Singapore
  • Colours: 
    • Singapore: Available in black and white
    • Malaysia: Available in black, white and yellow
    • Indonesia: Available in black, white and yellow

Xperia™ acro S – The stylish water resistant HD smartphone

Xperia™ acro S boasts a 4.3” HD Reality Display for razor sharp clarity, full HD video recording, HD video chat, easy HDMI TV connectivity to enjoy content on the big screen. NFC enabled, Xperia™ acro S can easily open applications with one touch against an Xperia™ SmartTag. 

Key features for Xperia™ acro S

  • 4.3” 720p HD Reality Display powered by Mobile BRAVIA Engine gives razor sharp clarity  
  • 12MP fast capture camera goes from sleep to snap in just over a second with a single key press 
  • PlayStation™ Certified 
  • Full 1080p HD video recording and 720p HD front camera
  • Scratch resistant mineral glass display with wet finger tracking 
  • IP55and IP57Ratings for dust and water resistance
  • 1.5Ghz dual core processor gives consumers super fast performance 
  • Android platform 4.0 
  • Available in Singapore and Indonesia in Q3, 2012
  • Colours: 
    • Singapore: in black and white
    • Indonesia: in black, white and pink

Xperia™ neo L – Stylish with enhanced functionality

The Xperia™ neo L builds on the sleek and stylish design of Xperia™ neo, incorporating the curved back and glossy finish. Xperia™ neo L also incorporates Sony’s xLoud™ technology for crisp and loud sound. 

The Xperia™ neo L which was first revealed for the Chinese market in March this year is slated to launch in early Q3 for Indonesia, Malaysia and Singapore.

Key features for Xperia™ neo L

  • Large 4” display for a superior viewing, browsing and gaming experience
  • Front facing camera and 5MP back camera capturing 720p HD video
  • 1GHZ processor with Adreno 205 graphics processor
  • xLoud Sony audio technology gives crisp and loud sound 
  • Android platform 4.0 
  • WiFi and HSPA for high speed data transfer 
  • Colours: 
    • Singapore: Available in black and white
    • Malaysia: Available in black and white
    • Indonesia: Available in black and white

Xperia™ miro – the fun social smartphone from Sony 

Xperia™ miro is a slim, stylish smartphone with Facebook social experiences integrated throughout. Users are alerted to new incoming messages and social updates with colourful illuminations, and can easily video chat with friends using the front facing camera. To provide great music entertainment it integrates Sony’s xLOUD audio technology, giving a crisp and loud sound. 

Key features for Xperia™ miro

  • 3.5” display for great browsing and entertainment experiences
  • 5MP camera and brilliant quality video recording at 30fps
  • Sony’s xLOUD audio technology gives crisp and loud sound
  • Deep Facebook integration with contacts, gallery and the music player for sharing and discovery 
  • Customisable illuminations for incoming messages and social updates 
  • Front-facing camera for video chat between smartphones, tablets and PCs
  • Contactless DLNA connectivity to easily view content like photos and videos on a TV, tablet and PC
  • Powerful battery with >24hrs usage time 
  • Android platform 4.0 
  • Available in Q3 in Indonesia, Malaysia and Singapore. 
  • Colours: 
    • Singapore: Available in black and white
    • Malaysia: Available in white, white/gold, black and black/pink
    • Indonesia: Available in white, white/gold, black and black/pink

Xperia™ tipo – the affordable and easy to use smartphone 

Xperia™ tipo offers a simple and easy to use smartphone experience targeting consumers who may be purchasing their first smartphone. With a dedicated set-up guide, a built-in application enabling users to monitor their data usage, excellent battery life and the latest Android platform – Ice Cream Sandwich – consumers can make the most of their smartphone experience.  Xperia™ tipo will also be available in a dual SIM version – Xperia™ tipodual– so that consumers can switch between tariffs with just one touch to stay on the most cost effective plan.

Key features for Xperia™ tipo

  • 3.2” scratch-resistant mineral glass display
  • 3.2MP camera
  • Dedicated set-up guide
  • Data management solution to identify data usage
  • Bluetooth and Wi-Fi™ for easy content sharing and web access     
  • Powerful battery, 1500 maH, with >24hrs usage time 
  • Android platform 4.0 
  • Dual SIM version will be available in Singapore, Malaysia and Indonesia in Q3 2012 while single SIM version will be sold in Indonesia only. 
  • Colours: 
    • Singapore: Available in black and silver
    • Malaysia: Available in black and silver
    • Indonesia: Available in black and silver (Dual SIM) and black, white, red and blue (Single SIM) 

[/spoiler]

Vernon Chan

Designer. Serial Entrepreneur. Blogger. Writer. Webhead. Tech geek. Twitter-addict. Mac advocate. Animal lover. Steve Jobs groupie. Footballer. Plays for KutipFC. Petrolhead. BMW fan. Alfisti. Chelsea FC.