“SAP’s strategy to serve the SME market is to approach the market in the way that best addresses our customers’ needs and buying preferences,” said SAP Malaysia Managing Director Serene Sia at the SAP SME Summit 2012, held at the InterContinental Kuala Lumpur. The annual summit addresses issues related to SMEs and showcases ICT solutions to help companies of all sizes and industries run better.[ad#Google Adsense 336×280]
This year, SAP showcased its 2011 business performance among Malaysian SMEs and outlined its solutions to help SMEs improve operational efficiencies and accelerate growth. With SMEs making up more than 98 percent of businesses in Malaysia, SAP is committed to supporting the goals of the Malaysian Economic Transformation Plan (ETP) by encouraging the use of ICT to increase efficiency and succeed in achieving a GDP contribution of 40 percent by year 2020.
In order to address these issues, SAP identified two key areas which are important when applying an ICT solution to a business. They are:
In November 2011, SAP is showcased 50 business applications for SMEs at SAPPHIRENOW in Madrid. 20 of these applications were free and 11 came from SAP’s partner ecosystem.
Not only is SAP a proponent of mobility for the business, it is also an exponent of this approach. SAP ended 2011 having deployed 14,000 iPads to 53,000 employees scattered all over the world. That includes all of its salespeople, a high proportion of IT staffers and developers, as well as many managers and senior executives. SAP is the second-largest user of iPads in the world.
Rapid Deployment Solutions
SAP has also innovated in the way in which it delivers business software solutions to customers, particularly to SMEs. SAP’s Rapid Deployment Solutions (RDS) are a set of pre-configured, fixed price offerings with a well delineated scope that can be up and running in just 12 weeks. Today there are more than 50 RDS offerings in market, with more being rolled out each quarter. All RDS offerings are rigorously put through and internal SAP qualification process to ensure their stability, reliability and full integration with SAP’s broad portfolio of products before being delivered to customers by experienced partners within the SAP Ecosystem. SMEs can then choose to extend their RDS deployments with comprehensive SAP solutions, preserving their investment and minimising the need to retrain personnel to use new tools.
For more information on SAP and their solutions, visit their website at www.sap.com.