What does it take to be a “Rising Star” in the telecom industry? U Mobile Sdn Bhd can tell you how. U Mobile Sdn Bhd was recently awarded the “Rising Star” for being a huge positive impact to its industry at PC.com’s 12th Readers Choice Awards 2011. Through its bold marketing and business strategies, U Mobile quickly became a major player in the industry, not only capturing close to every segment of it but also captivating customers with innovative products and services.
From its flagship 42mbps mobile broadband services to free calls and sms, from zero roaming charges in Singapore to Malaysia’s first active 3G Radio Access Network (RAN), it looks like nothing is stopping this 1 million subscriber strong “Rising Star”. U Mobile’s efforts in expanding its network structure, offering innovative products and widening its distribution channels were key to its success as a business and in gaining its new found title – the “Rising Star”.
[quote]Suresh Reddy, Chief Commercial Officer (CCO) represented U Mobile to receive its award. When asked about the award, he said “We are both honored and grateful to our customers for their endless support to U Mobile, which helped us garner this recognition from our industry partner. With this award, we have cemented our position as Malaysia’s most dynamic and innovative telco, and also as a significant player within the industry. We will continue to provide innovative experiences paired with value-add offerings for the benefits of our customers and strive for greater heights. The win is also a credit to our U Mobile team members, who are the key driving force behind the company’s business strategies and operations.”[/quote]
PC.Com’s 12th Readers Choice Awards 2011 was held in the Furuma Hotel, Bukit Bintang on the 29th of March 2012 and was organized by Reach Publishing Sdn Bhd.
[spoiler title="Show Official Press Release"]
U MOBILE WINS ‘RISING STAR’ AWARD
Telco Shines Brightest at the PC.Com 12th Readers Choice Awards Gala
Kuala Lumpur, 30 March 2012 – Cheers and applause filled the grand ballroom of Furama Hotel, Bukit Bintang here today as U Mobile Sdn Bhd was named the industry’s “Rising Star” at the PC.Com 12th Readers Choice Award 2011. The award recognizes the company’s zealous transformation and positive disruption in the market through its revolutionary product and service offerings.
Suresh Reddy, Chief Commercial Officer (CCO) of U Mobile was all smiles as he marched towards the stage to receive the prestigious award from PC.Com, one of Malaysia’s leading consumer technology magazines. U Mobile’s effort in creating a niche within the ever-competitive telco space through the company’s three-pronged strategy – expanding network infrastructure, strengthening its brand through innovative product offerings and widening distribution channels – helped secure this coveted title.
U Mobile’s win was also driven by recent bold business and marketing strategies manifested through a string of firsts for the telco. In 2011, the company graced its broadband segment through its flagship 42mbps mobile broadband service. For prepaid, U Mobile wows with free calls, free SMS and zero roaming charges in Singapore. U Mobile also introduced a unique, all-in-one postpaid plan that combines voice, SMS and data services within one single package – ideal for first jobbers and young executives.
In addition, U Mobile inked Malaysia’s first active 3G Radio Access Network (RAN) sharing agreement with Maxis Berhad and carved a significant milestone for the company in August 2011 when it achieved 1 million subscribers.
Speaking about the win, Suresh said, “We are both honoured and grateful to our customers for their endless support to U Mobile, which helped us garner this recognition from our industry partner. With this award, we have cemented our position as Malaysia’s most dynamic and innovative telco, and also as a significant player within the industry. We will continue to provide innovative experiences paired with value-add offerings for the benefits of our customers and strive for greater heights,”
“The win is also a credit to our U Mobile team members, who are the key driving force behind the company’s business strategies and operations,” he added.
The awards night, organised by Reach Publishing Sdn Bhd, was the culmination of an online survey conducted by PC.Com in honouring consumer technology and electronics brands that have captured the hearts and support of the public.
For more information on U Mobile’s exciting product and service offerings, log on to U Mobile’s website at www.u.com.my.
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