Yes Launches “Artist of the Month” Program, To Showcase Local Music Talents

FOR IMMEDIATE RELEASE
YES PRESENTS “ARTIST OF THE MONTH”, A SHOWCASE THAT GIVES INDEPENDENT MUSICIANS A PLATFORM TO SHINE
The best rising local independent artists and bands are handpicked by Yes to showcase their music to the public for free at the Yes Flagship Store in Lot 10, Kuala Lumpur

KUALA LUMPUR — February 16, 2012 — Yes, one of the most advanced 4G networks in the world, is proud to announce the launch of “Yes Artist of the Month”, program specifically created to give rising independent local musicians and bands a prominent platform to showcase their talent.

The program will feature handpicked independent local artists and bands that will play live at the Yes Flagship Store in Lot 10 on a regular basis. The showcase is free for the public.

The “Yes Artist of the Month” showcase aims to be the platform that places talented local independent acts to the mainstream forefront while at the same time bringing the general public closer to Malaysia’s thriving independent music scene.

“The Malaysian independent music scene is bursting at the seams with talents that have global potential but right now it lacks exposure and that’s the motivation that led us to create the ‘Artist of the Month’ program. We pick quality fresh acts from the local independent scene and give them a platform where they can bring their music to the forefront. The Yes Flagship Store in Lot 10 is the perfect venue for this because of the wonderful and conducive ambiance, and the large amount of foot traffic that the store receives daily. It’s just and amazing amalgamation of great music, high-tech and amazing atmosphere. The best thing is the showcase is absolutely free for everyone!” said Chee Pok Jin, the Chief Marketing Officer for YTL Communications.

In July 2011, Yes organised a pilot showcase that featured eclectic local independent band Pesawat. The pioneer showcase was such a rousing success that the 4G operator decided to make the event a regular fixture to celebrate and actively promote Malaysia’s thriving independent music scene while at the same time attract more people to check out the wonderful and unique ambiance of the Yes Flagship Store in Lot 10.

“Sharing new and wonderful things with everyone is something we enjoy doing at Yes and this showcase encapsulates that spirit perfectly. It also helps that the management is passionate about discovering great local talents which is also something I feel very strongly about. It’s great that we can combine our love for technology and music in this very unique way,” added Mr. Chee.

“Yes Artist of the Month” kicks-off this Saturday, February 18 at 3pm at the Yes Flagship Store in Lot 10, Kuala Lumpur. The showcase will feature the mesmerising sounds of Liyana Fizi together with the fast-rising indie band the Azenders. Entry is free for everyone.

For more information on “Yes Artist of the Month” visit www.yes.my.